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Hi, we’re essential.

How about you?

The fundamental elements or characteristics of something
A thing you can't live without

essential

What is it to become essential, as a brand?

It means distilling your company’s position, values and vision - its brand essence - into its most direct, simplest form.

From here, you can build an authentic brand that deeply resonates with your ideal customers. You’ll become the only choice for them, and an essential part of their lives.

Research shows that when people think of your brand as their ‘only choice’, they are on average willing to pay 69% more for it, compared to the second choice.*

The greatest brands help people transform into better versions of themselves. When your brand becomes essential to them, you no longer need to compete on price, volume or speed.

This solid foundation gives your business the freedom to fly and become the best, most profitable version of itself. And that’s when the magic happens.

Is your brand living its best life?

*University of Delft

When you become essential to your customers, you become a non-negotiable.

Trying to serve everyone ends up serving no-one.

Build a loyal customer base who love what you do and why you do it

Embrace your brand at its most authentic and you’ll find your tribe. With a world of options available to them, today’s customers are smart and they know what they want.

Dated, pushy sales talk doesn’t engage anyone, and being middle-of-the road no longer cuts it. Connect with your customers on a deeper level. Make them feel great about themselves as well as your brand. And when it comes to ultra-value products and services - aka the world of luxury - customer expectations are higher than ever.

At essential, we are reclaiming the word value. It’s nothing to do with money. It’s all about offering the best value to customers alongside the right values.

LEARN MORE ABOUT OUR APPROACH

Your brand strategy and business strategy should be best friends. Success in today’s fast-paced business landscape is dependent on building a razor-sharp brand strategy that works in harmony with your business strategy.

Together, we will craft your brand in a way that creates relevance, value and meaning to your ideal customers. Whether you’re a start-up that’s finding its feet, or have a distinguished heritage and want to pivot in today’s luxury landscape, essential takes a 360 approach that will pave a pathway to success for your brand and your bottom line.